PRIVACY POLICY

Last updated: 10 June 2026

This Privacy Policy describes how PROP FIRM EA LTD (“Prop Firm EA”, “we”, “us”, or “our”) collects, uses, discloses, stores, and otherwise processes personal information when you visit, use, or make a purchase through our websites, including:

• propfirm-ea.com

• propfirm-ea.co.uk

This Privacy Policy also applies when you create an account, purchase or subscribe to a product, contact customer support, communicate with us, interact with our advertisements, or otherwise use our products and services.

1. Who We Are

The data controller responsible for your personal information is:

PROP FIRM EA LTD
Company number: 14525521
Company status: Active
Company type: Private limited Company
Incorporated on: 6 December 2022

Registered office:

2 Frederick Street
Kings Cross
London
United Kingdom
WC1X 0ND

Email: info@propfirm-ea.com

PROP FIRM EA LTD provides software products, digital subscriptions, automation tools, technical services, downloadable products, and related customer support.

2. Scope of This Privacy Policy

This Privacy Policy applies to personal information processed through:

• our websites and online store;

• Shopify checkout and customer account services;

• software purchases and subscriptions;

• digital product delivery;

• customer support;

• email communications;

• marketing campaigns;

• Facebook and Instagram business tools;

• Meta Pixel and Conversions API;

• Google, TikTok, X, YouTube, and other advertising or analytics integrations;

• social media and messaging channels operated by us.

This Privacy Policy does not apply to third-party websites, services, applications, or platforms that have their own privacy policies.

3. Personal Information We Collect

The information we collect depends on how you interact with us.

3.1 Information you provide directly

We may collect information you provide when you:

• place an order;

• create or manage an account;

• purchase or subscribe to software;

• request a licence, trial, download, installation, or technical service;

• submit a contact form;

• contact customer support;

• communicate with us by email, social media, Telegram, messaging services, or other support channels;

• respond to surveys, promotions, or feedback requests;

• request a refund, cancellation, or subscription change.

This information may include:

• full name;

• email address;

• telephone number;

• billing address;

• country or region;

• order number;

• customer or account identifiers;

• product and subscription selections;

• licence information;

• transaction and payment status;

• support messages;

• communications history;

• information you voluntarily provide in connection with support or service delivery.

You should not send us passwords, complete payment-card details, private keys, card security codes, or unnecessary sensitive information.

3.2 Order and transaction information

When you purchase a product or service, we may collect:

• products or services purchased;

• order date and value;

• subscription duration;

• selected plan;

• currency;

• discounts;

• payment method category;

• payment confirmation;

• billing status;

• refund or cancellation information;

• digital delivery status;

• licence or subscription activation status.

Payments are processed by Shopify and authorised third-party payment providers. We do not normally receive or store complete payment-card numbers or security codes.

3.3 Customer support information

When you contact us, we may process:

• your name and contact details;

• order or subscription information;

• support request content;

• screenshots or files you voluntarily provide;

• installation and technical information;

• device, software, browser, or operating-system details;

• records of communications;

• steps taken to resolve your request.

3.4 Information collected automatically

When you visit or use our websites, we and our service providers may automatically collect:

• IP address;

• browser type and version;

• device type;

• operating system;

• screen and display information;

• language settings;

• time zone;

• approximate location derived from IP address;

• referring website or advertisement;

• landing page;

• pages and products viewed;

• links and buttons clicked;

• search activity;

• session duration;

• shopping-cart activity;

• checkout activity;

• purchase events;

• cookie identifiers;

• advertising identifiers;

• click identifiers;

• diagnostic information;

• error logs;

• security and fraud signals.

IP addresses, cookie identifiers, device identifiers, and similar information may constitute personal information under applicable law.

4. How We Use Personal Information

We may process personal information for the following purposes.

4.1 Providing products and services

We use information to:

• process and fulfil orders;

• deliver digital products;

• activate software licences;

• provide subscription access;

• provide downloads or account credentials;

• manage renewals and expiration dates;

• maintain customer accounts;

• provide installation and technical support;

• communicate about orders or services;

• prevent unauthorised use of our products;

• administer contractual relationships.

The lawful basis is generally the performance of a contract or taking steps at your request before entering into a contract.

4.2 Payments, accounting, and legal compliance

We use information to:

• process payments;

• confirm transactions;

• issue invoices and receipts;

• manage refunds and disputes;

• maintain accounting records;

• comply with tax obligations;

• comply with consumer-protection laws;

• respond to lawful requests from regulators, courts, or authorities;

• establish, exercise, or defend legal claims.

The lawful basis may be performance of a contract, compliance with a legal obligation, or our legitimate interests.

4.3 Customer support and communications

We use information to:

• answer questions;

• provide technical support;

• diagnose software or installation issues;

• communicate service information;

• send order, account, security, or policy notices;

• retain evidence of communications;

• improve customer service.

The lawful basis may be performance of a contract or our legitimate interests in providing effective support.

4.4 Security, fraud prevention, and account integrity

We may use information to:

• detect suspicious activity;

• prevent fraud;

• prevent unauthorised access;

• prevent payment abuse;

• identify spam or misuse;

• enforce licence restrictions;

• protect our systems, customers, and legal rights;

• investigate security incidents;

• comply with platform-integrity requirements.

The lawful basis is generally our legitimate interests and, where applicable, compliance with legal obligations.

4.5 Analytics and service improvement

We may use information to:

• understand how visitors use our websites;

• measure website performance;

• improve navigation and usability;

• improve products and content;

• diagnose technical problems;

• analyse conversions and sales;

• evaluate marketing performance;

• develop new software features;

• improve customer experience.

Where analytics involve non-essential cookies or similar technologies, we rely on consent where required by law.

4.6 Marketing and advertising

Subject to applicable law and your privacy choices, we may use information to:

• send marketing emails;

• provide promotional offers;

• create advertising audiences;

• measure advertising performance;

• show relevant advertisements;

• limit repeated advertisements;

• attribute purchases to campaigns;

• understand whether advertisements resulted in product views, cart activity, checkout, or purchases;

• optimise advertising delivery.

For non-essential advertising cookies and tracking technologies in the United Kingdom, European Economic Area, and other regions requiring consent, we rely on your consent.

5. Shopify

Our online store is hosted and operated using Shopify.

Shopify provides services including:

• online-store hosting;

• product display;

• cart functionality;

• customer accounts;

• checkout;

• payment processing integrations;

• order management;

• analytics;

• customer privacy tools;

• integrations with advertising platforms.

Shopify may process:

• contact details;

• account details;

• billing information;

• order and transaction information;

• device and browser information;

• IP address;

• website interactions;

• checkout activity;

• payment-related information;

• cookies and similar identifiers.

Shopify may act as our processor or service provider for certain activities and may act independently for activities described in Shopify’s own privacy documentation.

6. Meta Pixel and Conversions API

We use Meta business tools, which may include:

• Meta Pixel;

• Meta Conversions API;

• Advanced Matching;

• Facebook and Instagram advertising tools;

• Meta Events Manager;

• Meta advertising audiences;

• Meta conversion measurement.

Our Shopify data-sharing setting may be configured to Maximum. This allows certain customer and website events to be transmitted through both browser-based technologies and server-to-server connections between Shopify and Meta.

Information transmitted to Meta may include:

• PageView;

• ViewContent;

• Search;

• AddToCart;

• InitiateCheckout;

• Purchase;

• subscription interactions;

• button interactions;

• order value;

• currency;

• product identifiers;

• content identifiers;

• IP address;

• browser information;

• device information;

• Meta cookies;

• advertising click identifiers;

• hashed or otherwise protected contact identifiers.

Protected identifiers may include:

• email address;

• telephone number;

• first and last name;

• postcode;

• city;

• region;

• country.

Meta may use this information to:

• match website activity with Meta users;

• measure conversions;

• provide advertising reports;

• create advertising audiences;

• personalise advertisements;

• optimise advertisement delivery;

• prevent fraud;

• improve platform security.

Hashing information does not necessarily make it anonymous. Hashed information may still constitute personal information under applicable law.

Where required by law, Meta advertising technologies are activated only after consent is provided through our cookie or privacy controls.

You may manage Meta advertising preferences through your Facebook or Instagram account.

Meta processes information under its own terms and privacy policies.

7. Other Advertising and Analytics Providers

Depending on the services currently enabled, we may use technologies provided by:

• Google Analytics;

• Google Ads;

• Google Merchant Center;

• YouTube;

• TikTok advertising and analytics services;

• X advertising and conversion tracking;

• Microsoft advertising or analytics services;

• Shopify analytics;

• email-marketing providers;

• customer-support providers;

• affiliate or campaign-measurement platforms.

These providers may process:

• device and browser information;

• IP address;

• cookies;

• advertising identifiers;

• product views;

• website activity;

• cart activity;

• checkout activity;

• purchases;

• campaign attribution information.

The providers currently active may change as our systems and services are updated.

Where required by law, non-essential analytics and advertising technologies are subject to consent.

8. Cookies and Similar Technologies

We use cookies, pixels, local storage, tags, scripts, APIs, and similar technologies.

8.1 Strictly necessary technologies

These may be required to:

• operate the store;

• remember cart contents;

• enable checkout;

• process payments;

• maintain sessions;

• protect accounts;

• prevent fraud;

• deliver security functions.

Some strictly necessary technologies cannot be disabled without affecting website functionality.

8.2 Functional technologies

These may be used to:

• remember preferences;

• retain language or region choices;

• provide enhanced website features;

• improve user experience.

8.3 Analytics technologies

These help us:

• understand website usage;

• measure performance;

• identify technical issues;

• improve website content and functionality.

8.4 Advertising technologies

These may be used to:

• measure advertising campaigns;

• attribute conversions;

• create audiences;

• limit repeated advertisements;

• personalise advertising;

• optimise advertising delivery.

Where required by law, analytics and advertising technologies will not be activated until consent is provided.

You may change or withdraw consent through our cookie banner or customer privacy settings.

Blocking cookies may affect some website functions.

9. How We Share Personal Information

We may share personal information with the following categories of recipients:

• Shopify and its affiliated service providers;

• payment processors;

• financial institutions;

• cloud-hosting providers;

• email and communication providers;

• customer-support providers;

• Meta;

• Google;

• TikTok;

• X;

• YouTube;

• analytics providers;

• advertising providers;

• fraud-prevention providers;

• cybersecurity providers;

• identity-verification providers;

• accountants;

• auditors;

• insurers;

• legal advisers;

• regulators;

• courts;

• law-enforcement authorities;

• government authorities;

• business purchasers, investors, successors, or professional advisers.

We do not disclose personal information merely in exchange for money.

However, some laws define the disclosure of information to advertising providers as “sale,” “sharing,” or “targeted advertising.” Where applicable, you may opt out through our privacy controls.

10. International Data Transfers

PROP FIRM EA LTD is established in the United Kingdom, but some service providers may process personal information in other countries, including:

• the United States;

• Canada;

• countries in the European Economic Area;

• other jurisdictions where service providers operate.

Where required, we use recognised safeguards for international transfers, including:

• adequacy regulations or decisions;

• Standard Contractual Clauses;

• the UK International Data Transfer Agreement;

• the UK Addendum to the European Commission Standard Contractual Clauses;

• contractual, technical, and organisational safeguards.

No international transfer or storage method can be guaranteed to be completely risk-free.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may vary according to:

• the type of information;

• contractual requirements;

• legal obligations;

• tax and accounting requirements;

• fraud-prevention requirements;

• security needs;

• dispute-resolution needs.

Examples include:

• order, invoice, tax, and transaction records may be retained for the period required by law;

• customer account and subscription information may be retained while the account or service remains active and for a reasonable period afterwards;

• customer-support communications may be retained for service, evidence, security, and dispute-resolution purposes;

• marketing information may be retained until consent is withdrawn or the individual opts out;

• technical and security logs may be retained for shorter periods unless needed for an investigation.

We may retain aggregated or anonymised information where it can no longer reasonably identify an individual.

12. Security

We use reasonable technical, organisational, and administrative safeguards designed to protect personal information.

Measures may include:

• access controls;

• authentication;

• encryption in transit;

• restricted access;

• security monitoring;

• backups;

• service-provider assessments;

• fraud-prevention controls;

• incident-response procedures.

No website, system, transmission, or storage method can be guaranteed to be completely secure.

You are responsible for maintaining the confidentiality of your passwords and account information.

13. Your Privacy Rights

Depending on your location and applicable law, you may have rights including:

• the right to be informed;

• the right to request access;

• the right to request correction;

• the right to request deletion;

• the right to request restriction;

• the right to object to processing;

• the right to data portability;

• the right to withdraw consent;

• the right to object to direct marketing;

• rights relating to automated decision-making;

• the right to lodge a complaint with a data-protection authority.

These rights may be subject to legal exceptions.

We may request information necessary to verify your identity before responding to a request.

To exercise a privacy right, contact:

info@propfirm-ea.com

Please provide sufficient information for us to identify your request.

We will respond within the period required by applicable law.

Withdrawing consent does not affect processing carried out before consent was withdrawn.

14. Marketing Communications

You may unsubscribe from promotional emails by:

• using the unsubscribe link in the email;

• adjusting available communication preferences;

• contacting us at info@propfirm-ea.com.

Even after unsubscribing from marketing, we may continue to send non-promotional communications relating to:

• orders;

• payments;

• subscriptions;

• licences;

• account security;

• customer support;

• policy updates;

• legal notices;

• important service information.

15. United Kingdom and EEA Users

Where the UK GDPR or EU GDPR applies, our lawful bases may include:

• consent;

• performance of a contract;

• compliance with a legal obligation;

• legitimate interests;

• establishment, exercise, or defence of legal claims.

Where we rely on legitimate interests, we consider:

• the necessity of processing;

• our business interest;

• your rights;

• your reasonable expectations;

• the potential impact on you.

You may complain to the UK Information Commissioner’s Office (ICO) if you believe your personal information has been processed unlawfully.

We encourage you to contact us first so that we can attempt to resolve the issue.

16. United States Privacy Rights

Residents of certain US states may have rights to:

• know or access personal information;

• correct inaccurate information;

• delete personal information;

• obtain a portable copy;

• opt out of targeted advertising;

• opt out of sale or sharing;

• limit certain uses of sensitive information;

• appeal a privacy-request decision;

• receive equal service without unlawful discrimination.

Where available, you may exercise opt-out rights through:

• our cookie banner;

• our customer privacy controls;

• our data-sharing opt-out page;

• Global Privacy Control;

• contacting us.

We do not knowingly sell personal information for money.

Certain advertising disclosures may nevertheless be considered “sharing,” “sale,” or “targeted advertising” under some US privacy laws.

17. Children’s Privacy

Our websites, products, and services are not intended for children.

You must be at least 18 years old, or the age of legal majority in your jurisdiction, to purchase our products or enter into a contract with us.

We do not knowingly collect personal information from children.

If you believe a child has provided personal information to us, contact us so we can investigate and, where appropriate, delete it.

18. Automated Processing

We may use automated systems to support:

• fraud detection;

• security monitoring;

• advertising measurement;

• campaign optimisation;

• audience matching;

• technical monitoring;

• product or content recommendations.

We do not intend to make solely automated decisions that produce legal or similarly significant effects unless permitted by law and accompanied by appropriate safeguards.

19. Third-Party Websites and Services

Our websites may contain links to:

• third-party websites;

• payment services;

• social networks;

• video platforms;

• messaging services;

• affiliate platforms;

• external software or services.

We are not responsible for the privacy, security, content, or practices of third parties.

You should review the privacy policies of third parties before providing personal information.

20. Business Transfers

If PROP FIRM EA LTD is involved in a:

• merger;

• acquisition;

• financing;

• restructuring;

• insolvency;

• sale of assets;

• transfer of business operations,

personal information may be disclosed or transferred as part of that transaction, subject to applicable law and appropriate safeguards.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• changes to our services;

• new integrations;

• new technology providers;

• changes to our data practices;

• legal or regulatory requirements;

• operational developments;

• security requirements.

The revised version will be published on this page with an updated “Last updated” date.

Material changes may also be communicated through the website, email, or account notification where appropriate.

22. Contact Us

For questions, requests, or complaints relating to this Privacy Policy or the processing of personal information, contact:

PROP FIRM EA LTD
Company number: 14525521
Company status: Active
Company type: Private limited Company
Incorporated on: 6 December 2022

Registered office:

2 Frederick Street
Kings Cross
London
United Kingdom
WC1X 0ND

Email: info@propfirm-ea.com

Please do not include passwords, complete payment-card information, private keys, or unnecessary sensitive information in your communication.